Our primary customers are FMCG companies, major retail chains, oil companies seeking exclusive programs and rewards involving collectables for their customers.

  We have executed tailored promotions and loyalty programs with the majors of the sports and entertainment industries for a number of household brands and retail chains, seeking to increase traffic in store, and to drive sales and basket size.

  Panini S.p.A. is the largest manufacturing company for collectible stickers and trading cards in the world and is committed to the production of high quality products based on a wide range of licensed entertainment and sports.

  A key to the success of the Panini Brand has been the introduction of stickers as a powerful promotional tool thanks to Panini's ability to customize products to the needs of partners in the toy, apparel, food, beverage, confectionery, petroleum, large retailers, restaurant and communications

  The Panini product offers options such as in-packs, on-packs, dynamics give-away, loyalty programs, redemptions, coupons, instant win premiums and much more.

º Brand logos on albums and packets

º Exclusively designed sticker and card subsets

º Specially created Elements (posters, inserts, etc.)

º A guaranteed premium with every purchase

º Randomly available, surprise premium

º Self-liquidating premium

Panini's expansion policy has contributed to increasing distribution which has become the broadest in the industry, reaching over 3 million outlets world-wide. The Panini sticker/card packet and album has proved to be an ideal advertising and communication vehicle for partners seeking a broad consumer base.

Each album is used for about 10 weeks and then kept for a long time. Our albums are printed and sold in thousands of copies (200,000 to 1,200,000 or more). We offer advertising space on the inside-back and outside-back covers of the albums. These covers carry the only ads in the album.

The wide range of Panini products offers several advertising space options.

º We can create an original and exclusive promotional project. Use subjects from our extensive library and through the use of stickers, cards and games re-edit a collection (even in an abridged form) for exclusive promotional use.

º Plan a joint initiative linking one of our collections currently available at retail to special, tailor-made gadgets available only together with your products.

º We can also maximise the use of your own promotional activity products.